Moose Spotlight: Making Ocean Meets Desert-Inspired Jewelry

"Keep doing what you love and everything will fall into place."

- Jen Cervelli of @jennifercervellijewelry






Jewelry Artist Jen Cervelli of @jennifercervellijewelry on Instagram



@jennifercervellijewelry on Instagram




This is jewelry artist Jen Cervelli of Jennifer Cervelli Jewelry, located in Hermosa Beach, CA. Jen graduated from the Savannah College of Art and Design with a BFA in Metals & Jewelry and have been making jewelry since her graduation in 2007. She makes 100% handmade fine jewelry using recycled metals and sustainable materials. You can find her creations on Instagram @jennifercervellijewelry 💚








"I have always been an artist," said Jen when asked what inspired her to start creating jewelry. She added that it started with painting and ceramics, eventually she fell in love with metalsmithing while attending college in Savannah, GA at the Savannah College of Art and Design.



In the beginning, Jen  started out creating her designs nights and weekends while working for other designers - honing her skills. During that time, she recalled that she had a customer order 10 horseshoe rings from her for her family in memory of her late grandfather who owned race horses. Jen said, "I remember how special it felt to create such special and meaningful rings for her."



Speaking of firsts, Jen remembered she sold her very first piece to her aunt at her college graduation senior show. Jen said it felt so special and her aunt still has the necklace and wears it! 💚



Let's check out some of Jen's beautiful creations!




Turquoise Necklace by Jewelry Artist Jen Cervelli of @jennifercervellijewelry on Instagram








Handmade Rings by Jewelry Artist Jen Cervelli of @jennifercervellijewelry on Instagram




Handmade Jewelry by Jewelry Artist Jen Cervelli of @jennifercervellijewelry on Instagram








Curious what was the very first moment when Jen felt like everything clicked, she shared, "Learning stone setting was hard and I remember the first successful prong setting for a pyrite ring I made was so fulfilling!"







For Jen, her process is quite straightforward. She sketches basic ideas down and then start fabricating with materials until she creates a design she loves! 🫶🏼



Jen describes her design style as minimalist with pops of color and sparkle - whimsical and tells a story. 







What's one design tip you one to share with your fellow artists?



"Practice makes perfect!"



One piece of technical advice on creating.



"Practice in copper or brass before moving to silver or gold."



Any words of encouragement or tips to those who are starting out in the world of jewelry-making?



"Not all designs are successful and that’s okay! Keep doing what you love and everything will fall into place. Keep practicing the hand skills!"



Lastly, Jen's message to the universe: 



Jen Cervelli Blog Feature by Turquoise Moose





Follow Jen on Instagram:

Check out her website:

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